YEEZY SZN 5 pic.twitter.com/AmKvuTScjo
— DONDA (@DondaCreate) February 15, 2017
This is an article I never thought I’d write: Kanye West just showed the fifth season of his Yeezy collection—and unlike seasons past, the whole event was surprisingly standard. Tame, even.
At this point the rapper’s more often associated with drama than he is with his own wife, Kim Kardashian, so when Yeezus shows up, you know something weird’s going down—whether it’s a rant, an overthought stunt, or showing up somewhere and meeting with someone very publicly.
But not this time! West decided to show his latest collection at New York’s Pier 59 Studios, regarded among the fashion community as a pretty low-key, standard venue to mount a collection during New York Fashion Week, which wraps up Thursday.
And unlike the mayhem that ensued at his last handful of shows, the check-in procedures were adhered to, guests were seated like humans, and the show began.
first look? pic.twitter.com/d7yxnfi5SU
— Maria Bobila (@bobilapizza) February 15, 2017
He’s still Kanye though, so the runway spectacle had a few big moments—though none interfered with the presentation of the show or people being able to arrive for the event (as his season four show was widely criticized for last September).
What West did was utilize projections of his models wearing looks from his collection that rotated 180 degrees against a giant black monolithic vessel in the middle of the room so the entire look could be seen by the audience.
The move was actually incredibly practical and democratic in spirit, as opposed to a majority of West’s contemporaries whose shows ask models to walk so fast down the runway that if you blink (or attempt an Instagram Story), you’ll miss them.
That said, the show was also simultaneously undemocratic in that a smaller audience was invited to the show than in Yeezy seasons past, and Tidal did not offer its usual live stream of the event.
While fans took to Twitter to express their personal despair, this actually proved a smart, strategic move for West to even further diminish spectacle from haunting the show, though we’d personally like for the public to focus on the timely and thoughtful casting of Halima Aden, a hijab-wearing model who just scored a contract with IMG, in the show. source