Hurry: Karlie Kloss x Express Will Definitely Sell Out
Today, top models do so much more than walk the runway—just look at Karlie Kloss to see exactly what we mean. When she’s not busy posing for editorials, the familiar face is filming videos for her YouTube channel, working on her cookie collaboration with Momofuku Milk Bar, working with teens for her Kode With Klossy project, and to top it off, now she’s designed her own clothing collection in partnership with Express.
“I’ve been working with Express for the past few years,” she told us, “just on their campaigns and also as a creative consultant, and about a year ago we started brainstorming about doing a collaboration and my dream collection—what would it look like?”
To launch the collection, Karlie hosted a runway show in her hometown of St. Louis, on the very same stage where her career began 12 years before.
Models walked the runway in the 17-piece collection, a range of easy to wear pieces that were inspired by Karlie’s own necessities.
“I travel all over and usually out of a carry-on bag, so I feel like I carry the same essentials with me at all times,” Kloss said. “A great pair of high-waisted trousers, perfect fitted tees, a blazer, a great bomber—simple staples.”
The partnership with Express also highlights Karlie’s desire to create a collection with her own loved ones in mind. “I really wanted to create pieces that were inspired by and designed for my friends and my sisters, we grew up going to the mall—it was the destination,” she exclaimed. “I wanted to create pieces that my sisters and my friends would, pieces that could be dressed up or dressed down.”
The process of creating the collection began over a year ago, and Kloss noted that the entire process offered an entirely new perspective on the fashion industry.
“I wanted to create pieces that my sisters and my friends would, pieces that could be dressed up or dressed down.”
“I learned so much through this process about the manufacturing and production logistics and working so far in advance to really be able to produce something at this scale,” Kloss said. “I’ve been so intimately involved in fittings with designers and watched them bring a collection to life, but from a different perspective.”